At its most basic level, email marketing is the use of email to promote your business. It is used to cultivate relationships with potential customers, keep current customers informed and updated on your brand, offer coupons to encourage customer loyalty, and more!
It is a direct form of marketing, similar to marketing through snail mail, but email marketing is much more efficient for your wallet and for the environment since it’s totally paperless!
Some people think email marketing is outdated, but they couldn’t be more wrong. Email marketing has been utilized since shortly after the birth of the Internet. It has evolved considerably since then and is still an incredibly useful marketing tool. In fact, many entrepreneurs argue that email marketing is more important now than ever before. There’s a good reason 85% of U.S. retailers consider email marketing one of the most effective customer acquisition tactics!
What is the benefit of email marketing over other methods of marketing?
94% of Internet users use email. Therefore, marketing through email allows you to reach a great deal of Internet users even if they are not on social media. Furthermore, the survey found that an astounding 75% of adult online users say email marketing is actually their preferred marketing method!
If you’re not already utilizing email marketing, it is definitely something you should consider in order to reach a wider audience and strengthen your brand’s relationship with current customers.
Another benefit of email marketing is that it’s incredibly easy to track your ROI. Everything is trackable with the use of email marketing software so you can determine who is opening your emails, who is clicking onto your site through your emails, and more.
Plus, the ROI is usually very high because you don’t have to put ad money behind emails to get them to the correct audience like you do with most other forms of advertising. They are already targeted towards the ideal consumer because you are only sending emails to people who have given you permission via providing you with their email address. This makes email marketing one of the cheapest possible marketing tactics.
One little-known fact is that 66% of all emails in the U.S. are opened on mobile devices such as smartphones or tablets. If you’ve been considering using a text message or SMS campaign, email marketing might actually be a better choice for you. Email marketing works pretty much the same way as SMS marketing, but you can reach desktop users as well and most smartphone users find emails to be less bothersome than text messages from companies.