PAY PER CLICK
Pay per click (PPC) campaigns can deliver tangible returns when done right. PPC ads allow you to appear in the search results and other relevant sites even when your website does not rank on the first page of Google organically.
These ads complement or add to your SEO efforts to boost your online visibility. How do you set up a PPC campaign that gets you optimal results? How do you manage your PPC campaigns to ensure that they are always bringing value to your marketing efforts and a positive return on investment?
PPC Management Fundamentals
When it comes to your online marketing efforts, having a clear strategy cannot be over-emphasized. There are three core elements that should be part of your PPC management strategy and they are: goals, budget and relevance. The level of managing these three elements can make or break your Pay Per Click campaigns. Your goals should be clearly defined in terms of target, type of keywords and ad copy. Many times your campaigns are going to be limited by your budget, so to make the most of them, you need to focus on maximizing your budget for more clicks, conversions, calls, etc. The relevance of your PPC campaigns should fit your budget. As your budget increases, your target searches should show relevance by broadening the reach of your campaigns.
Hiring a competent & experienced digital marketing company to balance these three elements along with other important factors can help deliver a positive return on investment towards Pay Per Click campaigns.
Keyword research is vital to any successful PPC campaign. Your keywords and ads should be very targeted if you want to see a great ROI. The keyword phrases you use in your ad campaigns should be commercially intent and specific to your niche. Broad-themed keywords dilute your campaign efforts and make it difficult for your ads to at times be successfully. If not managed correctly, broad keywords will eat up your budget fast without bringing in leads or sales. PPC management efforts should focus on keyword research that delivers, and by use of both paid and free tools (such as Google AdWords Keyword Planner, Google Analytics, etc.) we help determine the best keyword phrases and keyword combinations that gets your ads to show up for relevant potential customers ready to buy or inquire about your services.
Measuring and Tweaking Campaigns
It is not enough to just have an ad up and running and let everything else just figure itself out. Constant measurement, monitoring and tweaking of your ad campaigns should be an ongoing effort, and a core part of your PPC management efforts. We take the burden of trying to figure out what needs to be measured and tweaked from you and help you make sense of your campaigns.
There is always room for improvement when it comes to PPC campaigns. Whether it’s optimizing bids, testing ads, adding negative keywords or something else, managing pay per click campaigns are a monthly, weekly and even daily process. The more on top of your account you stay, the better the results and ROI.
To stay ahead of your competition, hiring a certified PPC Management company is the smart thing to do. One4Social is a certified Premier Google Partner in the Bay Area, offering affordable Pay Per Click Management services to businesses and organizations of all sizes. It is our passion to ensure that your ads are well optimized and properly managed to help you increase sales or business leads.