It’s bigger than logos on fabric. It’s about embedding identity into objects. Turning ideas into artifacts. Over the years, the work has spanned industries, but the mission has been the same—designing merch that means something.

From the tactical edge of Action Pro Gear to the community-driven firepower of the Asian Firefighters Association—every project has a purpose. Chapman Street Partners, College Park Elementary, Creative Transit Agency—brands moving at different speeds but all needing a tangible voice.

Then came the giants: Facebook, Meta, Whatsapp, Reality Labs—tech that runs the world, needing merchandise that speaks its language. Monetization AI, Npower Medicine—innovation, but wearable. Swag that tells a story before the pitch deck does and becomes an extension.

And the culture brands? That’s where the DNA runs deep. Series World Tour, Hidden Farms, Kurated Kultura, La Coz Atelier, Pie Dreams—craftsmanship, experience, storytelling. Melendez Boxing, Neighborhood Card Shop, Tao Group Hospitality, TRP Co—different industries, same goal: making sure people feel something when they fly the flag.

Every project, a case study. Every product, a conversation starter. Merchandise isn’t just merch. It’s memory, it’s movement, it’s meaning. And that’s the throughline—whether it’s a t-shirt, a hoodie, or a lighter. Swag is never just swag. It’s culture in motion.